Welcome to the Paywall Podcast where we discuss the strategies and tactics to grow both your audience and paid revenue. With over 800 publishers running our Leaky Paywall subscription platform, we have learned quite a bit about what works (and doesn't) in digital publishing. Nerd out with Pete and Tyler for a deep dive that will help you grow your paid audience.
Latest Episodes
Getting Found When AI Answers Everything
In this episode of The Paywall Podcast, Pete sits down with James Baldacino, fractional CMO of Leaky Paywall and AI SEO specialist at Ellipsis, to break down what publ...
How to Successfully Kill Your Print Edition (And Live to Tell About It)
Cutting the cord on your print edition is the scariest operational decision you can make as a publisher. Even when the writing is on the wall, and skyrocketing paper, ...
Trust, Cadence, and Content: Rethinking the Publisher Drip Sequence
What happens after a reader signs up for your free registration tier? If you aren't actively nurturing them during the honeymoon period of peak engagement, you are lea...
The False Economy of Cutting Email Costs
Most publishers view their email list as a cost center, especially as providers like Mailchimp and HubSpot continue to hike their prices. When a list balloons, the kne...
Why Your Newsletter is the Product
Most traditional publishers view their email list as a secondary tool, a simple vehicle used to drive traffic back to their website. Dylan Redekop, founder of Growth C...
