Welcome to the Paywall Podcast where we discuss the strategies and tactics to grow both your audience and paid revenue. With over 800 publishers running our Leaky Paywall subscription platform, we have learned quite a bit about what works (and doesn't) in digital publishing. Nerd out with Pete and Tyler for a deep dive that will help you grow your paid audience.
Latest Episodes
Lessons from a 50-Year Whistleblowing Legacy
What happens when a 50-year-old brand built on whistleblowing and independent journalism has to master digital subscriptions? For Ben Moss, CEO of The Moss Report and ...
Buffett’s $351M Publishing Bet
Warren Buffett just placed a $351 million bet on the New York Times, proving that the reader revenue model is the ultimate turnaround story for modern publishing. In t...
Escaping the Discount Trap: Why Your Promo is Killing Your Email List
We’ve all been there: a holiday hits, you need a revenue bump, and you blast a "50% Off" coupon to everyone. It feels like a win until you see the data. In this episod...
Why SEO is No Longer Enough:The Rise of AI Overviews
In this episode, we’re diving into the "hellscape" (as we like to call it) of Google’s AI Overviews and the rise of zero-click searches. While Google is celebrating re...
How Mexico News Daily Built a 100% Reader-Revenue Powerhouse
What happens when you buy a declining news site and immediately delete every single advertisement? For Travis Bembenek, CEO and Publisher of Mexico News Daily, it was ...
