Welcome to the Paywall Podcast where we discuss the strategies and tactics to grow both your audience and paid revenue. With over 800 publishers running our Leaky Paywall subscription platform, we have learned quite a bit about what works (and doesn't) in digital publishing. Nerd out with Pete and Tyler for a deep dive that will help you grow your paid audience.
Latest Episodes
Trust, Cadence, and Content: Rethinking the Publisher Drip Sequence
What happens after a reader signs up for your free registration tier? If you aren't actively nurturing them during the honeymoon period of peak engagement, you are lea...
The False Economy of Cutting Email Costs
Most publishers view their email list as a cost center, especially as providers like Mailchimp and HubSpot continue to hike their prices. When a list balloons, the kne...
Why Your Newsletter is the Product
Most traditional publishers view their email list as a secondary tool, a simple vehicle used to drive traffic back to their website. Dylan Redekop, founder of Growth C...
Lessons from a 50-Year Whistleblowing Legacy
What happens when a 50-year-old brand built on whistleblowing and independent journalism has to master digital subscriptions? For Ben Moss, CEO of The Moss Report and ...
Buffett’s $351M Publishing Bet
Warren Buffett just placed a $351 million bet on the New York Times, proving that the reader revenue model is the ultimate turnaround story for modern publishing. In t...
