We discuss paywall strategies and tactics for news and magazine publishers. With over 1000 publishers running our (ZEEN101) subscription platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow your paid audience.
In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations. In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donations. Which one is right for your publication?
In this episode Jeremy interviews Todd Moen of Catch Magazine, the official journal of fly fishing photography and film. The discuss the ups and downs of building a digital only magazine that caters to a niche audience.