Welcome to the Paywall Podcast where we discuss the strategies and tactics to grow both your audience and paid revenue. With over 800 publishers running our Leaky Paywall subscription platform, we have learned quite a bit about what works (and doesn't) in digital publishing. Nerd out with Pete and Tyler for a deep dive that will help you grow your paid audience.
Latest Episodes
Sell the Benefit, Not the Access: A Subscribe Page Teardown
Nobody wants to buy "unlimited access." In this episode, Pete reviews the Mexico News Daily subscription page and shows how to sell benefits instead, write that copy w...
The Print Decision: Stop, Shrink, or Charge More
Episode Summary In this episode, Pete and Tyler compare a decade of print publisher stories, starting with a recent closure that came down to debt from an old acquisi...
How Newsletters Stop Silent Subscriber Churn
A publisher with 10% monthly churn loses 70% of its subscribers in a year. In this episode, Pete sits down with Tyler from Newsletter Glue to break down subscriber ch...
The Publisher Flywheel: 4 Steps to Own Your Audience and Grow Revenue
Google traffic to publishers is down over 30%. AI Overviews are answering the questions your articles used to. Social referral is a shadow of what it was. The one thin...
The "No-Paywall" Paywall Strategy
A local news publisher with no paid paywall is still pulling reader revenue, and it's working. In this episode, Pete and Tyler break down an incognito digital-only pub...
