All Episodes

Displaying episodes 1 - 30 of 56 in total

From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth

In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscr...

Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution

In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to ...

Impact of accessibility laws on publishers websites and how to stay compliant

This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the defi...

Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond

Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry.Article Summary:In our latest episode of the Paywall Podcast, we delve ...

Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)

In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions.Article Su...

How to setup a successful holiday subscription promotion + results (Part 2 of 3)

Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.

10 Subscription Promotions That Work for Publishers (Part 1 of 3)

Pete and Tyler discuss promotion strategies for publishers that actually work.Here are the key points they cover:Avoid Low-Value Promotions: Promoting subscriptions fo...

Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions

In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid sub...

Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth

In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue ...

Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers

In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid s...

Add more value to your publication with subscriber only commenting

In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.

Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy

Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy.Here's an excerpt from Powered By Coffee:Discover the secrets of monetizing your read...

3 ways AI will shake up your reader revenue

In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.

Special Episode: WordPress Publisher Sessions

A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters.https://www.youtube.com/watch?v=cc1C-uFDKrw

How magazine publishers should approach reader revenue

In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.

Special Episode: Subscription Strategies with Pete Ericson

A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters.https://www.youtube.com/watch?v=SC0wbYT2Xlo&t

How to convert more readers with targeted messaging

In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.

How to motivate your free registered reader to become a full paying subscriber with a drip email campaign

In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.

38 | Can a pay per article option actually boost subscriptions?

Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.

39 | What percentage of your audience should be paid subscribers?

Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.

37 | Is Your Free Registration Hurting Your Paid Subscriptions?

Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.

35 | It’s your subscriber. It’s time to control your data.

Pete and Tyler discuss the importance of owning your subscriber data. 

34 | Special Episode: WordPress Publisher Sessions

A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters.https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_c...

33 | Subscriber Behavior: What insights do you need?

Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.

32 | Predictions for 2023

In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.

31 | How to easily produce a premium newsletter to your paid subscribers

Target your free and premium subscribers in your newsletters so you can optimize your messaging based on audience type. Watch the webinar video on YouTubehttps://yout...

30 | It’s time for your website to stop annoying your readers

Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.

29 | How your paywall helps you build relationships with your readers

It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.

28 | Will your paywall kill your website traffic? (and ad revenue)

Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.

27 | How would WE build a local news publication?

Pete and Tyler discuss how they would build a local news publication from the ground up.

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