Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers

Learn how your publication can convert free and casual readers into paying subscribers.

Today we discuss three main topics for converting free users into paid subscribers.

1. Your messaging and benefits
2. Touchpoints and Targeting
3. Easy opportunities for adding benefits to your publication

User Onboarding
https://www.useronboard.com/

Features Vs. Benefits
https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht

The Good-Better-Best Approach to Pricing
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing

Leaky Paywall - Conditional Display Notices
https://leakypaywall.com/downloads/leaky-paywall-conditional-display-notice/

Ad Dropper
https://leakypaywall.com/downloads/ad-dropper/

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